S2E18: Borrowing Belief: How Coaching Can Transform Your Mindset, Business, and Life

Join Coach Chef Kim on The Positive Voice Podcast as she welcomes her guest Raelyn for an inspiring conversation about transformation through coaching. Raelyn shares her journey from feeling stuck and overwhelmed to embracing confidence, joy, and abundance. Discover actionable insights on mindset shifts, the power of saying "hell yes," and building a business that aligns with your passions.

This episode dives into:

• The importance of chasing joy and rewiring your brain to find it.
• How to leverage borrowed belief until you build your own confidence.
• Why saying "no" can be the key to living authentically and successfully.
• Practical advice for making meaningful changes in business and life.

If you're ready to embrace ease, cultivate abundance, and step into your power, this episode is for you.

Show Notes: https://coachchefkim.com/benefits-of-coaching/

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🎙 Learn more about Kimberly Houston and her coaching programs: coachefkim.com
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Let’s align with purpose, navigate with ease, and dream with intention!

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Chapters

• 2:34 Challenges Before Coaching
• 7:04 Mindset Shifts and Aha Moments
• 11:55 Tools and Strategies for Growth
• 14:18 Transformative Mindset Changes
• 17:24 Finding Joy in the Journey
• 21:38 The Ripple Effect of Coaching
• 23:41 Intuition and Decision Making

Transcript

Kimberly Houston (00:01.37)
Hello friends and welcome back to the Positive Voice Podcast. I am your host, Coach Chef Kim, and today I have a guest. I'm so super excited and I figured this would be something really fun to do at the top of the year as there are many people who have wondered, what is it like to coach with me? What is it like to be coached by me? I can tell you I'm wonderful, but it always helps when somebody else can tell you that too. So I would love to introduce you guys to Raelyn.

We're gonna get to know her today. We're gonna know about her business, we're gonna know about where she was in life before she worked with me, where she is now, and then we'll talk about some things that are coming up. So, Raylan, thank you for joining me today.

Raelyn (00:41.727)
Thanks for having me.

Kimberly Houston (00:43.356)
All right, so we're gonna jump right in. So the first question I have for you is, can you share a bit about where you were in business or your personal journey before we started working together last year?

Raelyn (00:58.139)
the short and sweet of it is that, I had joined several different coaching programs. I've done, you know, different things where either it works on mindset or it works on like skill building things. spent tons of money and I had sworn off of programs. I mean, I learned a lot in those processes for sure, but it was still a struggle for me to actually go do the thing. that was definitely.

Kimberly Houston (01:24.112)
Mm-hmm.

Raelyn (01:26.739)
where I felt like those programs kind of fell short. I hadn't really been on the lookout for a new program because like I said, I was like, I'm done with this. I've tried it. It doesn't work. I'm tired of wasting money. I need to just go do. And so I was taking like daily, I was trying to take some action towards my goals. And I was making progress to a degree, but it didn't feel like, it felt like it was gonna take me 10 years before I ever really got there.

You know what I mean? So that I felt stuck. felt discouraged in a lot of ways. Kind of doubting whether or not I really even wanted to do this anymore. If there was some other form that would be easier. Like I started looking for the easy way. And that's when for me, I was like, okay, these are a lot of really red flags. Like if I need the easy way, then I can just go like get a job or whatever. Yeah, that was kind of.

Kimberly Houston (02:13.513)
huh.

Raelyn (02:25.523)
the pinnacle of what I was in that moment.

Kimberly Houston (02:28.344)
I understand that. And I think a lot of people don't pay attention to that. That is a red flag. That if you start looking for the easy way out as an entrepreneur, go get a job. That is your easy way out. Like if you need the guarantee, go get a job, right? Like entrepreneurship is really not going to be the place for you if you need easy versus ease. And I think those are two different things and we'll get into that in a little bit.

What challenges or obstacles were you facing that led you to seek coaching? And think about this in terms of like, yes, you were in other programs and you wanted to do the thing. So what was stopping you from doing the thing?

Kimberly Houston (03:24.179)
no.

Raelyn (03:26.089)
So you're breaking up really bad, but I'm hoping that you're still there.

Kimberly Houston (03:30.988)
I am still here and we can adjust it. says it is. I don't know if you can hear me.

Raelyn (03:34.495)
Okay.

Kimberly Houston (03:37.752)
It's reconnecting. That's what it says. It's okay. We can delete all this out.

Raelyn (03:41.489)
It's like, the is not there for me at all. The audio is kind of terrible.

Kimberly Houston (03:46.585)
Is it shopping?

Kimberly Houston (03:52.656)
Hold on. Hold the horses.

Okay, how about now?

Raelyn (03:59.411)
Hold the horses, okay, I heard that. That's better.

Kimberly Houston (04:02.906)
Okay, we're there, we're good. And I can easily delete this out, it's not a problem. I'm glad we did it this way. Am I back to? Nope, we're trying to connect again.

Kimberly Houston (04:17.808)
We're trying to connect.

Raelyn (04:19.985)
hear and I can tell you're talking to me because I can hear like the you know garbly sound but

Kimberly Houston (04:36.4)
How about now?

Kimberly Houston (04:41.008)
Can you hear me now?

Raelyn (04:44.371)
I can hear you, see how long it lasts.

Kimberly Houston (04:47.216)
Okay, fingers crossed, fingers crossed. We're gonna Z. Okay, are we good? I think we're good on my.

Raelyn (04:52.713)
fingers crossed.

Raelyn (04:56.585)
So challenges.

me.

Kimberly Houston (05:05.815)
my God, what's, hold on a second.

Kimberly Houston (05:23.82)
Okay, how about now?

Raelyn (05:27.869)
I can hear you great, the video's still rough, but that doesn't matter.

Kimberly Houston (05:31.856)
I'm going eat all things to get it together.

Raelyn (05:34.911)
I can hear you clearly now, for real, for real.

Kimberly Houston (05:37.058)
Raelyn (05:40.692)
no, what is that? You disappeared.

Raelyn (05:45.631)
Who are you still here?

Raelyn (05:53.267)
I don't know what button you just pushed, but that scared me.

Kimberly Houston (05:59.73)
I didn't push anything. It just, it crashed. Yeah, that's all. It crashed on my side. I'm so glad that we can easily delete stuff out.

Raelyn (06:07.526)
okay.

Raelyn (06:14.121)
Right, editing something.

Kimberly Houston (06:16.698)
Editing is going to be lovely. Okay, we're going to, fingers crossed, we're going to try and get through this. Okay, so.

Raelyn (06:21.239)
You were about challenges, but I didn't understand, like you were being specific about it and I missed that part.

Kimberly Houston (06:26.894)
okay, so we're picking up here. What I said was what challenges or obstacles were you facing that led you to seek out coaching and specifically like what was missing in you being able to do the things?

Raelyn (06:45.993)
I mean, it was definitely a big mindset thing for me. think it sounds funny. The difference between the other programs I did and your program, the difference is you, quite simply. In your program, I was able to kind of borrow your belief in me temporarily until I could build my own in myself. Finding that like the things that I said, it felt like they were valuable. Finding that like,

no matter what my idea was, you were like, hell yes, let's do it. Not that all my ideas are great, but there was a, I don't know, almost like a validation, but it wasn't like this toxic positivity, sprinkles and rainbows and sunshine at all times. There's plenty of that. And we definitely go deep in that too. But it wasn't like, I don't know, it it felt authentic. It wasn't just a bandaid.

Kimberly Houston (07:19.441)
Mm-hmm.

Kimberly Houston (07:36.028)
Yes.

Kimberly Houston (07:46.768)
No, that's super helpful. And that is a challenge for a lot of people. And I hadn't even thought of that in the, I really do give y'all my belief in you. So that's good for me to know, who knew? Okay, so what was an aha moment for you during our coaching sessions and how did it change your perspective?

Raelyn (07:55.656)
It's true.

Raelyn (08:07.593)
I mean, speaking of sprinkles and rainbows, I think one of the biggest aha moments for me was definitely remembering that the entrepreneurship journey is supposed to be something I enjoy and that I'm allowed to enjoy my work and that I'm allowed to delegate the stuff I don't want to do, that I'm allowed to say no to things I don't want to do, but that I can also find joy in it.

Sometimes you like get into a routine and a pattern and in a funk. Once you're in the funk, it's like, okay, how do I break out of it? And what broke me out of the funk was definitely finding the joy, looking for the little purple flowers on the side of the road that follow me everywhere, right? Like you got an airplane and seeing two rainbows out the window at several times to a place that I was going of it was very much not on my radar prior to the program.

Kimberly Houston (08:41.874)
Mm-hmm.

Kimberly Houston (08:58.832)
Yes.

Raelyn (09:06.695)
and in all, in all like normal perspectives, I shouldn't have been going right from a traditional viewpoint. I had no business going to this event, but on my way there, like I see the little sprinkles and I see the, you know, the fairy dust trails, if you will. and it makes, it makes life more fun. It makes business more fun.

Kimberly Houston (09:12.732)
Mm-hmm.

Kimberly Houston (09:23.306)
Nice.

Kimberly Houston (09:29.692)
However, it does, it does. I think particularly for me last year, I was chasing joy. And so everybody that was in the coaching program was also chasing joy. And we were intentionally seeking out joyful patterns, things that may just seem normal to people. And you're just like, no, but like, look at the flowers, like look at the rainbow.

smell the rain outside, like just all these different things that we don't normally take the time to like stop and like literally smell the roses. That was last year for me. It was very much so a smell the roses and only do what you want to do type of thing.

Raelyn (10:12.489)
Yeah, I mean, and some of it's like God winks, some of it's, a lot of it's nature-based for me. Even like coming home and like my dog is the biggest goof in the world, he's a giant dog, but like seeing like an actual like smile on his face, you know, just realizing that there's nothing else in the world that makes him happy but me, you know? He's just ecstatic that I exist and I don't have to do anything for his love, he just loves me unconditionally. Like those are little things, but they mean so much and being able to

Kimberly Houston (10:26.439)
Mm-hmm.

Kimberly Houston (10:31.57)
8.

Raelyn (10:42.277)
see them and rewire your brain to find them was huge for me, huge.

Kimberly Houston (10:48.752)
That is so great because I spent so much time helping people rewire their brains to be able to find the joy and not just everything is horrible. It's not everything isn't horrible. love this. Okay, aside from naturally I made you guys look for joy in all things last year. What specific tools strategies or practices from our sessions have made the biggest impact on your growth?

Raelyn (11:16.863)
There's a lot of things that you say that like, now we're just stuck in my brain. Little seeds that have very much taken root.

would say the one that's paid off the most for me is if it's not a hell yes, it's a no. Saying no is not exactly something I have done a lot in my life. There's not a lot that I've practiced that in. Not my forte. So looking at why I'm doing what I'm doing, whether it's in work or at home or whatever the case is.

Kimberly Houston (11:33.084)
Mm-hmm.

Raelyn (11:54.963)
giving myself permission to say no, or recognizing that this is something that I absolutely really want to do was huge, right? Like that mediocrity of living in between the two kind of dissipated when you put it in that framing for us. It was very, very clear at that point, like, these are the things you should do.

Kimberly Houston (12:19.216)
Yeah. And it helps you live the life you want to live and not the life other people want you to live. And that was, I started that whole practice, that mantra, like two years ago. And man, my life is wildly different. People are like, my gosh, you're always so happy. Yeah. I only do the things I want to do. If it is not a hell yes, it's a no. Like if you have to say, I'll think about it.

or I'll get back to you, the answer is no. Like the answer is no. If it's something I want to be involved in, I will move hell, heaven and earth, right, in order to be there. And so that is one of my biggest ones too. I love it. Maybe we'll write a book.

Raelyn (13:06.111)
I'm just, there's so many shirts I need.

Kimberly Houston (13:08.69)
There are so we will release the positive voice merch line because all the sayings need to be on stickers and t-shirts because they really do guide you through life. Even though our whole conversation has been about small mindset shifts. How has your mindset shifted? Like I guess on a broader scale since we began working together and how has that impacted business or life or both?

Raelyn (13:37.951)
I would say it really, putting myself from where I was before the program and realizing that I wasn't necessarily happy with my work. I was scared to take it to the next level. I was not confident in my ability to deal with what came as a course of taking things to the next level.

Kimberly Houston (14:02.77)
Mm-hmm.

Raelyn (14:05.563)
It was all very limited mindset. It was very lack mindset. That shift was huge. then, you know, going back to, again, those little seeds you planted, you know, what if this doesn't work? Well, what if it does? But also, did you die? So many things that we want to do is like, should I post this? Who cares? Like, post it, right? Like,

Kimberly Houston (14:23.398)
Bye!

Raelyn (14:31.923)
Should I say this to this? Who cares? Go say it. See what happens. And I think when you're looking at the positive things in your life and when you're giving yourself permission to dream for more and believe for more, that naturally kind of pulls some confidence out of you. And there's some kind of magic formula in the process. I don't have a recipe or anything. But I guess emergence was a recipe.

Kimberly Houston (14:56.72)
Yeah.

Raelyn (15:01.299)
You know, the process definitely shifted from being like doubtful and fearful and limited to being more confident and dreaming bigger for sure. And, you know, just seeing the abundance, because when you're looking for joy all around, you can't help but notice how much of it there is. Right. Then you realize, if I can see those things in a deeper level on a different scale.

Kimberly Houston (15:22.692)
Okay.

Raelyn (15:30.333)
when I pay attention to them, how much more so for my business, for my personal life. When you start looking at what are the positive things that the people I love do for me, instead of looking at them with resentment or with disappointment all the time because of something they did 10 years ago. It's like, okay, but can we talk about today? What joy did you find today? And if you didn't, then like, let's talk about.

Kimberly Houston (15:47.782)
Yes.

Kimberly Houston (15:53.188)
Yeah. And that, that is so huge. And I think people take that for granted. I knew what my expectations were going into coaching last year. Like I knew what I wanted. And I was like, I know people are going to be resistant to chasing joy. just sounds so simple to chase joy. But the reality is, that it's not, it is not simple.

to be able to find the joy, particularly when you're afraid, right? And then understanding that like fear and excitement live in the same place in the right. And you can choose to be excited over choosing to be fearful and just that shift in itself. You're like, well, okay, no one's gonna die. And what happens if it works?

Raelyn (16:45.823)
And I, right, I think it is simple, it's just not easy. And it's almost, it almost feels too simple to be easy. You know what I mean? Like, I can't believe that something that small could be the key to everything. So I'm not even gonna bother trying. I'm gonna talk myself out of it. Like, just try. Who cares, just try.

Kimberly Houston (16:52.999)
Mm-hmm.

Do you hear me?

Kimberly Houston (17:08.17)
Yeah, just try, like, and if you don't, if it doesn't work, you learned a lesson, right? It's not like you failed. It's like, okay, well, that was a lesson. And maybe next time when I do this, I'll do it differently, right? And so I love the fact that, because people want to put me in a box and they're like, are you a life coach? Are you a mindset coach? Are you a business coach? And I'm like, well, I coach you on all of it. They all go together.

Raelyn (17:13.705)
Great.

Kimberly Houston (17:35.795)
And I'm like, well, mean, just do it. And I promise it's gonna be okay. Like your home life will be better. Your work life will be better. And then your life is better. So for me, it's all the same thing, even though we work on multiple things. Okay, this is so good. So can you share a success story or a milestone you achieved since we started working together this time last year?

Raelyn (18:02.111)
This one's easy for me. The confidence that you let me borrow. So one of the things that I learned through the process of the program was just recognizing what caused my lack of confidence was that I would make a promise or a commitment to myself and then not fulfill it because I put everybody else's needs first, right? Boundaries apply. So in the course of

Kimberly Houston (18:06.866)
Yeah.

Kimberly Houston (18:25.308)
Do it.

Raelyn (18:30.291)
being able to borrow your confidence until I felt like I could do it myself, I had made myself a promise that I was gonna write a journal. And writing a journal doesn't sound like a long and lengthy process. It's really, like we were saying, right? It's not simple, but it's pretty easy, or it's simple, but it's not easy. It does take work. And so it's like, you know, I'm looking at, I wanna create this journal. CCK says I can do it. And even if I do it,

Like I don't have to necessarily release it to the world, right? So that wasn't like my first baby step was I don't have to release it to the world. I'll just make it for me. And then I made it and it's like, wow, I actually made this and it's beautiful and I love it. And it's exactly what I wanted it to be. And, you know, in the process was, I can make it better here. I can make it better there. And kind of finding the joy and enjoying the process along the way. And...

Kimberly Houston (19:05.244)
Mm-hmm.

Raelyn (19:27.263)
When the book was done, was like, okay, now I could push the button and it could be on Amazon, you know? And so going from like, I never do anything I promised myself I'm gonna do, and it creating that fear and that doubt and that lack of self-confidence to then flipping over to, okay, I did this one little thing, right? This one little thing for me.

Kimberly Houston (19:42.076)
Mm-hmm.

Raelyn (19:54.463)
That has snowballed in so many ways where it's like that yes led to another yes led to another, you know what I'm saying? Like, so it's definitely for me, that was like the keystone for my whole 2024 because even though I didn't even release it until June, like leading up to that, just knowing that I was dedicating the time every day to work on it, that it was something that mattered enough to me, that I mattered enough to me and the promises I made to myself mattered enough to me that I could make the time.

that I could do it well and make it beautiful, that for me was my favorite success of 2024.

Kimberly Houston (20:26.162)
If

Kimberly Houston (20:33.488)
That's so good. that's only, you said June. So that meant that was in the six month process of going from, no, these things don't work too. Not only do they work, but I did it and I did it well. And well, it was, and you sold it. Just say it, you put it out there. You made a little coin from it and I love it. Okay.

I love asking people this question, but I'm a little nervous. So what surprised you most about the coaching process or the changes you've experienced?

Raelyn (21:13.405)
I guess like how pervasive it is, right? finding, you know, purple wildflowers on the side of the road, like it's impactful to me now, right? Like that's just random. I'm out and about and I see a flower and I'm like, don't cry, don't cry, don't cry, you know, cause I'm having a moment or, you know, we're building a house and I'm standing in a construction site and I'm looking at something and it speaks to you.

Kimberly Houston (21:40.22)
Yeah.

Raelyn (21:40.615)
on a personal level about how the things that you're building and how it's important to lay a foundation and all those classic construction lessons and things like that. But I think it's impacted more areas of my life than what I necessarily set out for it to impact. It was just like, I need a fix for this business because if I don't find a fix, I'm going back to work.

Kimberly Houston (22:04.06)
Mm-hmm.

Raelyn (22:06.111)
But it's impacted my relationship with my kids, my relationship with my husband, the business that he has. It's not.

When you have that big of a shift, you can't fit it all into just one, you know, like I have a visual of like the weak pill box. Like you can't just fit it into that one little box. You need more. And it's going to overflow and expand. It doesn't just stay in that one little place.

Kimberly Houston (22:24.69)
Yes.

Kimberly Houston (22:33.552)
It's expansive and that is honestly my view of abundance. Like when people are like, you do abundance coaching, they instantly think money. And I'm like, no, no, no. Yeah, yeah, yeah. We're going to get that coin. But also you can see the joy. Like there's so many people who just walk by things that we look at now that are like, man, like that is really speaking to me right now. You know, and so when you are able to see the little thing, the glimmers.

Raelyn (22:45.993)
Yes.

Kimberly Houston (23:02.514)
You know, like people are always talking about how they're triggered by things. And I'm like, well, okay, let's find some glimmers in life that like spark joy and happiness and peace. Those things raise your energetic vibration, which will allow you to have more energy, which will allow you to have access to unlimited creativity. And you can create things and you can sell things and you make more money, right? Like all of these things go together as opposed to me just saying, okay, so you need to send out 14 emails.

in your launch about this next thing that's gonna happen. No, I want you to enjoy your life and launch things and launch things. I think those two things can live together. So for our last question so that we can wrap up, what advice would you give to someone considering coaching but they are unsure if it's the right fit for them?

Raelyn (23:55.711)
Just try it, what's the worst that could happen?

I mean, I to send people in a negative spiral, right? Like I don't want you to go through a laundry list of all the things that really could happen and be wrong, but I just feel like take a shot on yourself. Like take a chance that this could be the right thing. You know, and the other thing I would say is that as my coach tells me all the time to listen to your intuition, right? And that's another thing when I started this program, like I really felt like I've heard a lot of talk about intuition.

Kimberly Houston (24:00.889)
ME!

Raelyn (24:27.697)
I feel like as a woman and as a mother, there is a level of intuition that I have, but it's never been something I've groomed or grown. And if you tap into, you what's your body say? If your body's telling you like, run away, this is not the right choice. Not that you're scared, not that you're excited, be careful, those feelings sometimes can feel similar messages, but is it a hell yes or is it a no, right? Like, is this something that your body is...

Kimberly Houston (24:38.427)
Mm-hmm.

Raelyn (24:55.143)
reaching towards that you're reacting towards positively, or is it something that's causing you to shrink back and to close off? Is it something that your body says you should do or something that is not for you right now? And either one of those is fine, but you have to follow up that decision with action.

Kimberly Houston (25:08.369)
Yeah.

Kimberly Houston (25:13.234)
You sure do. That just threw me back to October when I signed up for my current coaching program where it would not let me go. I couldn't sleep. It was a hell yes for me, but it was a hell yes, but I can't afford this. Then it became hell yes and I can't afford this. Then it became hell yes, I'm going to figure out how.

to afford this type of thing, right? Like that was the cycle for me within like a 24 hour period. And then there was a random check in the mail and I was like, okay, that's my sign. They're like, yes, I'm supposed to do this. And I don't want people to think that, you know, every time it's a hell yes, it's an immediate hell yes. Sometimes it's a hell yes, but.

And the thing that I've learned is to change the but to and. So it's hell yes and whatever that thing is. Once you change it to and, you can figure out whatever comes after it. If you say but, that's a stop. If you say and, it's a green light. So what can I do to make this hell yes a solid hell yes? And some things are just hell yes. Like, yeah, I'm gonna do that. Not a problem, right? But other things are like, but I need, like I need.

to do this and I think a lot of people struggle when it comes to coaching with the need. And it's like, well, you can spend the next 10 years trying to figure this out or you can invest in yourself for six to 12 months and it fundamentally change everything about your business life, your personal life and every person connected to you. It doesn't just stay with you. Like, yeah, I changed your life but I changed your life of the kids.

and of your spouse and of all the other people you come in contact with because now you're not available for the things you may have been available for previously. Like I have boundaries now. So whatever you were doing before this, we don't do that anymore. There are no boundaries, right? And so there's a ripple effect that I'm like, I wish more people understood that when you make the change and it affects people in your life, they too will make changes and it just keeps going. And I'm like, it's a circular pattern.

Raelyn (27:30.781)
And it's not even just your personal life. It's also your business, right? When you work with clients on a regular basis, the fact that I can say yes to myself in the things that I should be doing, that I want to do, that I love to do, I don't have to take on every project and I don't have to take on every client. But the ones that I do work with get better service from me, get better attention from me. They get better energy from me. You know, when I first, when I first heard about your program, I was like,

Kimberly Houston (27:33.231)
It's not.

Kimberly Houston (27:42.876)
Mm-hmm.

Kimberly Houston (27:50.842)
Mm-hmm.

Raelyn (27:59.549)
You know the same right? Like should I do this? I don't want it to be just like another program. I don't want this to be a FOMO thing. I don't want this to be you know some marketing tactic. I want this to be something that I want to do because I want to do it. like the thing that kept happening was my stomach kept coming up into me and like I was that's why I said earlier like if it's if it's pulling you towards the like literally like lunging forward because it was something that I wanted to do right. My heart was facing.

Kimberly Houston (28:12.668)
Mm-hmm.

Raelyn (28:29.407)
Anyway, so it's very much has a ripple effect. That one decision that I made rippled into my journal, rippled into, I traveled 62 days last year. I was out of town 10 out of the 12 months of 2024. And for me and my business, that was huge, right?

Kimberly Houston (28:45.616)
is wild.

Raelyn (28:57.567)
Because not all of those were work. Don't misunderstand. Some of that was vacation, which for me was also very much, you know, a new situation, right? Like that's not taking a break, rest. What do you mean? So, you know, it definitely has a ripple effect. And then the people that I've come into contact with that now it's like, okay, this is a charity that I'm now aware of that I want to bless because I have the ability and the resources. And now, you know, this client

It's just, it's a whole network. It's totally a spiderweb in a rip.

Kimberly Houston (29:29.2)
Yeah, that is such a, maybe we're gonna change our logo to a spiderweb because we're all interconnected.

Raelyn (29:36.649)
Yeah, it doesn't have the same vibe though.

Kimberly Houston (29:38.286)
Sure. Okay. It's fine. We'll keep what we have. We'll play where we are. Raelyn, thank you so much for joining me on this episode and for sharing your experience with other people. It's one thing for me as the coach to say, well, I know what this is. And my Virgo brain is very much so. You should just coach with me because I'm really good, right? But there, you know, some people need, they need to see this from a different vantage point. And I think that that,

It's super helpful in the understanding that I say the same thing over and over again on the podcast. I say it all the time. I'm saying the same thing over and over again. And I do that in real life. I'm not changing the message. I am super authentic to who I am and what the messaging is. And there's a reason for that because it works. I want you to be happy. I want you to be successful.

And even I think the biggest thing for me in 2024, I learned how to hold space for people. Like I learned how to be able to say, I think you can do it. And just that little bit of, I think you can do it gives people the confidence to say, well, okay then maybe I can do it. And then you go do it. And even if it doesn't work, like there are people who work with me and they tried it and it didn't work. Right. And it's like, but

That's not a failure. So let's examine what happened and what didn't happen. If you did some type of launch, but you only sent one email, well, that's not how this works. You know, like, okay, well, let's go back to your marketing. It doesn't mean that your product isn't great. It just means that this didn't work. And I think the other thing is that I show you all out loud what I'm doing. Like, there's no secret. Like, I'm telling you that like, okay,

Raelyn (31:28.584)
For me, that's beautiful.

Kimberly Houston (31:31.652)
here's this new thing I tried and we're gonna see if it works or if it doesn't work. And sometimes it does, sometimes it doesn't, but I'm not gonna be a coach that's like, you you go run those laps or go do those reps and I'm just gonna sit on the sidelines. Absolutely not. I lead from the front. And so I think that is another piece that helps in coaching is that I'm doing it with you. There's nothing I'm telling you to do. I'm not doing at least three times more than you are.

Raelyn (31:47.999)
Yep. Yep.

Raelyn (32:01.279)
Yeah. And I think that's, that's huge. Like when you were talking about authenticity as a coach, you know, having someone who has been there, but it was 10 years ago, right? And you're like, okay, I appreciate your experience, but 10 years ago, the market was totally different. The technology totally different. How does this apply to me? There are still many principles, right? It's still working. That's fine. They map over. But I think having someone who's willing to, to go on the internet and be like, I'm going to make a million dollars this year. Watch me, you know, and, and

Kimberly Houston (32:26.738)
you

Raelyn (32:28.307)
Either it works or it doesn't. And either way, it's okay. Like we're still going to show up at seven o'clock next week for coaching. It doesn't change anything. It's still just another lesson. And I think, like you said, that's part of why I was able to believe in myself because you believed in me. And then I saw by your example, like she's trying new things. She's coming in here and being like, okay, well, this didn't work. Let me tell you why it didn't work. Let's look at the data.

Kimberly Houston (32:51.506)
Mm-hmm.

Raelyn (32:53.757)
You know, we're not talking about emotional decisions because sometimes as an entrepreneur, you get so caught up in how you feel about it, feeling rejected and feeling all these things that you don't even look at the data. And so that was another thing this year that I haven't done historically really well. You know, I, you know, glance at the numbers, obviously, right. But not look at the actual honest to God data. Like what's driving this? Where's it coming from? Where's it going? Yeah.

Kimberly Houston (33:08.114)
right

Kimberly Houston (33:18.096)
Yes, that was a big thing for, that was one of my biggest lessons in 2024, was be data driven and not, well, the numbers say X, Y, Z. My numbers look great, but do you know what those numbers mean? What's the data behind those numbers? And once I started digging into the data, I was like, okay, so all these things that I'm doing, I'm no longer gonna do them.

because the data shows me that this doesn't work and the things that do work, okay, I'm gonna do more of those. And I'm gonna now take my money and put it into the things that work, right? Like upgrading the podcast. The data shows me that the podcast works for me. And so we're gonna put our money into the podcast, right? Now it's time to start investing in those things versus, well, I'm gonna just keep doing it the cheap way and not pay for anything. No, we have to like...

upgrade wherever we are so that those things continue or anything that don't work. I was paying a lot of money. Like I just got off a call with my bookkeeper. I was paying a lot of money for things that do not work. Pause.

I knew that was gonna happen. I saw it. I saw it coming. I saw it.

I saw her shadow walking, Cheri's therapist is here. Yep. And I knew I could hear Minnie coming down. So I was like, nope, this is going to get really loud. And I couldn't end. There was no way I was going to be able to end just then. I knew it.

Kimberly Houston (35:01.362)
I don't even think she's in the house yet.

they're in the house. They're walking. Okay, there they go. Lovely. They went on. I don't even know what I was saying. Bless the children's hearts. It's okay.

Raelyn (35:15.359)
We're talking about data and your bookkeeper and how much stuff you were paying for.

Kimberly Houston (35:19.35)
yeah, okay, I can delete that part out. All right, we're picking up here. My bookkeeper and I were looking at the numbers of like, because last year I launched like the affordable foodie membership, right? And while it was a great idea, financially, it was not a great idea. It was not a great idea for me financially. It was a great idea. But I also believe that

just because I had a great idea doesn't mean the idea was mine. And so I didn't have the time, the energy, the space. And it wasn't a hell yes for me, right? Like, yeah, I'm good at things, but running that membership was not a hell yes. And so I sold it. And in selling it, that person has the time. They have the energy. They are excited about it. I was just good at it. And I think there's a difference in that, right?

Like on our last coaching call, we talked about your wants and your shoulds. Right? Like I didn't want to do it. I should do it because I have the training, because I have the skillset, right? Like I should do this, but I didn't actually want to do it because it just wasn't, it just wasn't, it's not where I'm going at this phase of my life. And it would take away from the things that I want to do. Right?

But you have to be okay. You have to be okay with that. And when I shut it down, I had to refund people their money. There were just things that people would pay for the whole year. I had to go back and give them back their money. And it was okay. And it was one of those lessons for me where I was like, every idea that comes up, if you are not 100 % into it,

Maybe that's not the thing for you. If you try it out and you're like, okay, yeah, this is great. It will work wonderfully. Here's what I know. I can guide anyone who decides they want to start a meal planning app. I can coach you straight through it. I can completely eliminate you having to do research. Here's how you do it. Here's how much it's going to cost you. Here's what you're going to want to do. I can tell you step by step. Here's how you do those things.

Kimberly Houston (37:39.026)
If you want to start a Shopify store, can tell you step by step, here are all of those things. And in seasons of my life, those things carry me. And in this season of my life, I don't want to do any of that. Like none of it. And so you have to be okay with giving yourself permission to say, we're in a new season. And in a new season, we're going to do something different because you have to.

And I think the other thing that entrepreneurs forget is you are your own boss. I'm not going to work for myself and I don't like me. I'm not going to do it. And if you think about the stuff you do in your business that you hate doing, it's your fault. You have nobody to blame. It is your fault. And I'm like, but there are other ways for us to work in your zone of genius.

Raelyn (38:25.951)
Isn't that crazy?

Kimberly Houston (38:35.142)
We can look at the things you love to do and we can monetize that. Like you don't have to do the work of 30 people. And I think in my current coaching program, that's what helps is that they're like, this is a full-time business. There's like 30 people here running this show. And you think you're to do all this by yourself. There are 30 full-time employees in this business. You can't do this. Like you cannot show up in the way we show up.

because we all have our jobs. And I was like, roll clarity, roll clarity. What is your job as the entrepreneur? And what is it your job that you're supposed to be doing for me? I like fires and people. That's my job. That is my human design. I'm a fire starter. It doesn't mean that Kimberly should execute every single idea. It means I should be telling other people, okay, yeah, yeah. I'm very excited about what you're talking about. And like, let's see how we can make that happen. That's my job.

and I stand ten toes down in it, that that's my job. And my job is to help other people get to where they're supposed to go. And I think when people are looking for a coach, that's what you want to look for. Don't look for a coach that's going to promise you overnight success, because that's not real. Or people who are going to tell you, here's the easy way for you to do that. That's also not real. I am a coach that says you can do this with ease, but that doesn't mean it's going to be easy.

Right? And that is the difference between those two things that people have to kind of like settle in their spirits. So if you're looking for a coach to help you get through 2025, don't look for the easy way out. Don't look for the get rich quick thing. If you want to build a sustainable business, you have to build it brick by brick. You can build it brick by brick and it's hard, or you can build it brick by brick and it's fun. And we have fun. We build.

brick by brick because I want you to enjoy your life. You only have one. So in this iteration of what your life looks like, you are in control of what that looks like. You have a coach that helps you make it through that and be in community with other people that want to do that. And I think that that's something I'm looking forward to in 2025 is focusing more on community building than anything else. I think that is a top priority for me.

Kimberly Houston (41:01.584)
because everybody can't afford coaching, right? But that doesn't mean you can't afford to spend some time with other people who can encourage you to do the things you wanna do. So if you are looking for that and you want to join us in the shift, just go to coachefkim.com backslash shift. It is free, come hang out. We will affirm you every single day. There's so much coming.

So many things we are looking forward to. Raelyn, thank you so much for joining me on this particular episode of The Positive Voice. Until next time, you guys be sweet.