E104: Your Offers Are Out of Alignment—Here’s How to Fix That and Sell with Clarity

If you're still selling what worked last year, but you’ve grown since then, this is your wake-up call. In this episode of the Kitchen Table Dreams podcast, we’re getting honest about your offers. Because alignment in business doesn’t just mean “doing what you love”—it means only selling what reflects who you are right now and where your brand is going next.

It’s time to clean up the mess behind the menu.

• Learn how to audit your offers using the 3-Bucket Method: Double Down, Tweak, or Retire
•  Understand the real reason your launches are falling flat (hint: it’s not your strategy)
•  Stop draining your energy delivering offers you’ve outgrown
•  Discover how to rebuild an aligned offer ecosystem that supports long-term scale
•  Know exactly when to shift your audience and why unsubscribes are a good thing

This is about more than revenue—it’s about resonance. Your audience feels your energy. If you’re not obsessed with what you’re selling, they won’t be either.

✨Want to align your business and build to six figures without burning out?
 Join the Kitchen Table Dreams Mastermind → https://teachmehowtobake.com/mastermind
Stay connected + get the newsletter → https://kimberlyihouston.com/email

Visit https://nutrimill.com/KTD for $20.00 off your next purchase of a Bosch mixer or Nutrigrain Flour Mill

Chapters

• 0:00 Introduction to Alignment in Business
• 3:35 Signs Your Offers Are Out of Alignment
• 11:07 Evaluating Your Offers: The Three Bucket Method
• 23:52 Building an Aligned Offer Ecosystem

Transcript

Kimberly Houston (00:01.012)
Hey friends, let's talk about the mess behind the menu because too many entrepreneurs are selling what worked last year, not what reflects who they are now. Not every offer that you have deserves a seat at the table. In this episode, we're unpacking how to evaluate your offers through the lens of alignment so you can simplify, scale, and sell with clarity. Welcome to the Kitchen Table Dreams podcast. I am your host, Kimberly Hueson, and I am so excited that you are here to join me.

for just a little bit as we tap into week four on talking about being in alignment in your business. This episode sits right at the intersection of authentic awareness and inspired action in my three-part framework. It's not just about what you're offering. It's about whether or not it aligns with where you are going. So if you are new to the podcast, welcome. I would encourage you to listen to the past three, four, heck, go all the way back to the beginning.

But definitely the last three episodes where we have been talking about alignment in business, how to know when you're in or out of alignment in your business, how you can recalibrate to make sure you are making aligned actions and decisions within your business. And today we're going to talk about your offers. right. So here are the signs of knowing when your offers are out of alignment.

with who you are. The reason I wanted to have this conversation is when I did my content audit earlier this year, I realized a couple of things. One, I realized that the content that I had on one of my blogs served kids and families more than anybody else, but it wasn't being marketed to them in that way. And so I needed to update and actually completely rebrand that entire

website and it went from coachefkim.com to kitchensabledreams.com. I'm sorry, there is a kitchensabledreams.com, but this one went to Kitchen Fun with Kids, right? Because everything that was on there was kid and family friendly. And one of the things in my mission that is aligned with me and my work is teaching parents how to invite their kids into the kitchen in order to be able to have purposeful and meaningful conversations in order to grow the family bond.

Kimberly Houston (02:20.746)
So I created a website or redid a website that fit that narrative. So it's been Coach Chef Kim for the last two and a half years. And that's just not who I'm talking to anymore. And so I was like, no, this needs to be a little more focused. And so in order for me to make it focused and make it aligned with where we're going in life, it required a complete brand overhaul. And so now Kitchen Fun with Kids is out there. It's available. It's beautiful.

It's it's kid-friendly, it's colorful, it's all the things that I was told not to do in a blog, but they are serving me very well. And so it is fully in alignment with who I am as a brand and business owner. When you are offering things that are out of alignment, you will dread delivering it. I can't tell you how much I did not like posting recipes on Coach Chef Kim, but I love posting recipes on Kitchen Foam with Kids.

Same information, different purpose, different audience. So if you are dread delivering it, change it. Number two, you feel like you're promoting five things all at once and nothing is landing. Friend, I need you to be known for one thing. What is your signature thing? What is it? On Kitchen Fun with Kids, it is me helping parents invite their kids into the kitchen. On the Kitchen Table Dreams podcast, it is me talking to entrepreneurs.

helping them move their dream that they started at the kitchen table out into the real world. On kimberlyihouston.com, that is now the main website for me. You can just find all things Kimberly, right? It's not a lifestyle blog or anything like that, but you can easily access Coaching With Me one-on-one. You can access my mastermind for entrepreneurs who want to make and sustain their first six figures and how to deliver that over and over again without burnout.

that is on there, you can book me to speak at your conference or your witness conference or you know whatever you want workshops you want some on-demand things from me those things are on kimberly at houston.com and then teach me how to bake is very very specific on number one teaching me the science of baking giving you recipes where you can practice those things and if you are a baker and you are in the business of baking i am giving you tips on how you can grow that business right

Kimberly Houston (04:43.136)
All very specific, all doing things that they're supposed to do as opposed to me offering 13 different things and trying to make it all land. No, it's very specific on when you land on those different sites. Then the last sign is you're out of alignment, your audience is confused or worse, they have disengaged. Let me tell you something about this. A couple of years ago, I was connected to another blogger and in that season,

It was wonderful. Okay. In that season, it made sense. Right. I don't regret the partnership or anything like that in that season. made sense, but I no longer have a desire to teach people how to blog full time. I can teach you how to use a blog to grow your business, but I'm not teaching you how to be a blogger full time. Right. Like I feel like that's two different things. And so, a lot of people from.

Her audience joined my email list and as I have redefined my purpose and what I'm doing in my business, what's aligned for me, it is out of alignment for them. And I knew that. I knew coming into 2025, I've been slowly making some transitions, right? And then that slow transition became real hardcore when I completely rebranded some websites. And the number of unsubscribes

increase. I mean, it shot through the roof. It went from zero unsubscribes for a couple of weeks to 25. And I was like, ooh. Now, one of the things that I have learned as a business owner is you want people to unsubscribe for you if it's no longer in alignment with them. It doesn't make sense for you to have 5,000 people on your email list and no one is buying. I would rather have 50 people on my email list and all 50 of them are engaged and they buy whatever it is that I say.

So focus your fans. Do not take the departure of others to heart. It's OK. We change, right? And if you want to think about it in a more simple way, if you have children, when you're pregnant, everything that's coming to your inbox is going to be about early childhood, right? So the things that you should be doing as a mom, the things you should be eating, your health, your wellness, your nutrition, sleeping when the baby sleeps.

Kimberly Houston (07:10.666)
you're going to be getting coupons for Pampers and Formula and all these things for that baby. Well, when your baby outgrows that, then the things change that you need. Now you're not getting coupons for Pampers, you're getting coupons for pull-ups. Then when your kid is potty trained, now we're looking at packs of little kid underwear. I'm a big kid now. Things are growing. You don't continue to give your five-year-old

baby food that doesn't make any sense. Well, the same thing in your business. As you grow, as your business grows up, as people mature, they may no longer need your products. And that doesn't mean your product is not good. It just means that person is no longer in your target market. That's okay. I promise you it's okay. So when these people unsubscribed and it was an email that I knew

The title of that email was like, is the final goodbye from CCK because coltchefkim.com no longer existed. It had already transitioned into kitchen fun with kids. And so if you were looking for coltchefkim type of content, it was no longer there. I did tell you where to go to get it though. It's on kimberlyihuston.com. But the number of people that unsubscribed, I went and looked and everyone who unsubscribed was a part of that particular audience.

those people followed me for mindset as blogging entrepreneurs. And my mindset content isn't specifically for bloggers anymore. It's for all entrepreneurs because my audience has grown. And so I didn't feel any kind of way about it. I was just like, wow, okay, cool. So you have to make sure you're paying attention to some things, right?

You have to know when your audience is out of alignment with you or you are out of alignment with your audience when your audience is confused or disengaged, when you feel like you're promoting a whole lot of things and no one's buying. I want you to think about that. The last couple of launches I've had have been zero dollar launches. They've fallen flat. I know my offers are lovely, but if 25 people unsubscribe from my email list, just in that one day, I didn't go back and look and see if anybody else unsubscribed, but just in that one day.

Kimberly Houston (09:24.942)
25 people unsubscribed, y'all, they were not my target market, which means they weren't buying anything from me, which explains why my launches have been $0 launches because I'm not talking to my audience, right? Or if you dread delivering whatever the thing is. I knew I wasn't talking to the people I needed to talk to, and I knew the only way I was going to be able to talk to them was I needed a new marketing strategy. And we'll talk about that in weeks to come on what that looks like when you need to adjust it.

Your energy is a part of the product. If you are not aligned with the offer, if it's not sustainable, if it's not scalable, a friend is going to show up in how you present yourself. So that's signs to know when your offers are out of alignment. It may be something you want, but the people that you're talking to don't want it. And that means you have to build a new audience and that is okay. I promise it's okay.

The second part of this, let's talk about how we evaluate your offer. I've got a three bucket method that I want you to use to evaluate however many offers you have. Personally, if you are someone who coaches with me, you'll learn this about me. You should have one signature offer. That's it, one main offer. My one main offer is the mastermind.

The Kitchen Table Dreams Mastermind, you can learn more about it at teachmehowtobake.com backslash mastermind. It helps entrepreneurs get to their first six figures. Yes, it is called baking your way to six figures. No, it is not simply for people who do baking. It is for any creative entrepreneur, any culinary entrepreneur. The systems still work. Baking your way to six figures made sense because I'm a baker. Okay, lovely. There's lots of puns.

in my world. And so that's one of them. All right, so let's talk about this three-book method for evaluating your offers. Number one, double down. These are aligned, energizing, and in demand. When I started thinking about what I want to talk about to entrepreneurs, it was alignment in business. How do you build a business with ease that is aligned with who you are?

Kimberly Houston (11:41.066)
Now, while the bulk of my audience are people within the culinary industry, there's a lot of things entrepreneurs need. The thing that's going to get you to six figures is systems, is back end work, is mindset. That's what gets you to six figures is not your skillset. However, there are some skills you need to have in place that are going to aid you in getting there faster. Whether that's you having

diversify your income and you offer classes. I have a resource library teaching you how to offer classes. I have a resource library that teaches you how to take pictures of your products. I have a resource library that teaches you, you can watch me teach a couple of different types of classes. One where I hired a team, well two of them, I hired a team to come in and record me. One of them is a class for kids.

I teach the same information in an adult class, in a kid class, and it sounds completely different, but it's the exact same information. So I'll show you that. And then there is a couple for skill sets. So there's a baking class in there. There's a cookie decorating class in there, and I'll probably add a cake decorating class in there in the future. But those things are in there in order to aid people. Go watch it at your leisure while you're in my mastermind, but I'm not talking about that.

So the thing that I'm talking about is mindset and backend operations. Those are the two things that are going to get you to that first six figures and keep you there and go beyond. That's what I'm focusing on. That's what I'm doubled down on, but I'm still offering you these other things over here that I know you need. Number two, tweak or retire. If things feel off, they are outdated, get rid of it. Get rid of it. Do a content audit.

go look at some things. I had a blogging class that was created back in 2022, maybe 2021. This is before the rise of ChatGPT. All of the information that's in that blogging class was great and is very specific to food blogging, not anything else. This is for people who want to grow their business having a food blog. When I went back through that class as I was preparing to put it into my resource library,

Kimberly Houston (13:59.89)
I realized this is before AI. And so I needed to update it to show you how you can use AI in an ethical way. And so that meant I had to update the content that was in there. And so you need to look at all the things that you've offered, and you need to tweak it or retire it. Very simple. No love loss. It served the people it needed to serve in that season, and it's OK for you to move on. And then lastly, your future vision.

What are the offers you want to build and you haven't made space to create them yet? Those are going to require a belief in yourself and bold action for you to create it. Just because something can sell doesn't mean it should be on your menu. Don't chase money. We've talked about that in several episodes. The more you chase it, the more it runs. Whatever you are offering needs to be in direct alignment with who you are as an entrepreneur.

Now let's talk about how you build an aligned offer ecosystem. I want you to ask yourself, what transformation do I want to be known for and do my offers support that? So the transformation I want to be known for is helping creative entrepreneurs build their way to six figures. That's all I want to be known for. That's it, right? It really doesn't matter what type of creative entrepreneur you are. We all think the same.

We operate the same systems are not something we really out here trying to do. It like stifles our creativity and actually now that I've learned systems and I've learned it in my own way and can teach it in a different way, it actually opens me up for more creative opportunities. And so that's what I want to be known for is that I'm the coach that helps you get to your first six figures and beyond.

in a way that fits you is authentic alignment. That is what is important for me. And so you need to make sure all your offers support that. All of my offers support you being you. They do. They tap into mindset. They tap into childhood trauma. They tap into trauma you don't even know you've experienced, right? Ideas you've taken on, limiting beliefs that were given to you by other people. I tap into all of those things in my resource library.

Kimberly Houston (16:19.468)
And I think it's important for growth as entrepreneurs that we look at those things, right? It's not therapy, but it is absolutely things that allow you to adjust and grow and show up as your authentic self. I would encourage you to look at the customer journey. What does this look like as people are engaging you, right? What is your introduction offer? That could be what we call a lead magnet. What is that?

What is your core transformation offer? What do you offer these people that's going to give them a quick win? And then what is your legacy or advanced level offer? And let me tell you how this works for me. The intro offer, the free thing, Delete Magnet, this podcast. Hello, hi, welcome, right? It cost you absolutely nothing to listen to this podcast. Now, while it cost you absolutely nothing to listen to this podcast, if you have not yet subscribed,

It would be greatly appreciated if you subscribe to this podcast. Just go ahead and click the button. Subscribe to the podcast. If you're watching on YouTube, go ahead and hit that follow button, right? Subscribe to the channel. That way these algorithms know that this content is important and you enjoy it, right? Yes, I love your listen, but I would love your follow more. So my intro offer is this podcast. This is my number one form of marketing in my business. My core transformation offer. You can get that on the blogs.

If you go to kimberlyathuson.com, there's lots of resources for entrepreneurs. If you are looking for things baking specific, those things are going to be housed on teachmehowtobake.com. Those are some core transformation offers. I also have some a la carte classes, photography classes, money mindset classes.

mindset classes, mindfulness classes, teaching you how to ground yourself and dig into meditation, those type of things. Those are core transformation offers that give you a quick win. You take that class, you get a quick win, boom, boom, you move forward. My advanced level offer is going to be that mastermind. The Kitchen Table Dreams mastermind helps you grow your business to its first six figures and beyond in how do you sustain it.

Kimberly Houston (18:39.43)
is my legacy offer. The only other one that's not really pushed but it exists is that people want one-on-one support. You've already hit your first six figures and you may be in multiple six figures, right? Like I have a client who's at half a million dollars and wants to scale her business to a million. Well, we're not going do that in a group setting, right? That's a one-on-one type of situation where I'm working with her.

in the same format that I would on a group level. And we're making sure all the systems are in place, that her people are trained in the way that they need to be, that they understand the numbers, that we have a hierarchy within the business and we're now building out a million dollar corporation, right? That's a legacy offer. That one is the highest ticket offer that I have. And it's not for everybody. Like there's an application process.

You have to be at close to half a million or more in order for me to take you on as a one-on-one client on a repeat basis. Everybody else, you're probably not at 100,000 just yet. If you're not, we have a group program that will help everyone rise together. Did you get the pun? Okay. You should understand that each offer should clearly lead to the next one. If you listen to this podcast, I send you to the blogs.

or I send you to the mastermind, right? My blogs are absolutely gonna send you to the mastermind. All of my websites lead you to the mastermind. It is the path. This is the customer journey, right? And so what you have to understand is that each of your offers should clearly lead to the next one. It's a journey, it's not a buffet, right? This is not a buffet restaurant where people just pile everything on their plates. We're not doing that. This is a journey.

The question you can ask yourself about this is, would I be proud if this is the only offer someone ever experienced for me? If the only thing you ever did was listen to this podcast, that brings me joy because I know that you are gaining valuable insight and information from the podcast. That to me brings me joy. If you move to the next level and you are frequently visiting my blog or you're a part of my newsletter, I love that too.

Kimberly Houston (21:03.596)
because I know that you're being served where you are based on that content. And if you are a brave soul who is really ready to make a change in their life and in their business, and you come and join us in the kitchen table dreams mastermind, and you spend six months working on your business, not in your business, in order for you to get that return on investment the quickest, then I'm equally as appreciative and honored to be a part of your journey.

It doesn't matter where you encounter me on the journey. I know that I'm leaving impact. I know that I'm providing value and I know that your business and your life would change. Can you say that about your offers for every offer that you have, regardless to what it is, if that is the only encounter people have with you in your business, is that something that you would be proud of? And for me, the answer is yes. Has it always been that way? No.

No, was not two years ago. had at least 15 lead magnets and they were just things to get your email address. Now I'm very intentional about why I your email address because I would much rather have an engaged email list than have one full of hundreds of thousands of people who buy absolutely nothing from me. Right. This is all about, this is my process and running in a business that's full of alignment and makes sense for me.

in the way that I live my life, in the way that I want to grow my business. I no longer subscribe to hustle mentality, I subscribe to building with ease. And the only way that I can do that is by creating those types of systems, right? So as we wrap this up, don't be afraid to burn the menu down. Now don't burn your business down, friend, but we can adjust that menu. Clarity comes when you stop selling what no longer fits and start focusing on what truly transformed.

The thing I want invite you to do this week is the three bucket audit on your current offers this week where you are looking at number one, do I need to double down on this offer because it is aligned energizing it in demand? For me, that's the mastermind. Number two, should I tweak it or retire it? If something is outdated or needs to be updated, go ahead and do that. And then number three, your future vision. Is it an offer that...

Kimberly Houston (23:21.344)
Is there something that you want to build that you have yet to put into place? For me, that thing a month and a half ago was the mastermind. I have been working on this mastermind for at least four months and tweaking it in ways that it made the most sense. And we finally hit it. And that indeed was a celebration once we got there. For those of you who are interested and you want to join the mastermind and you want to learn more about it, please go visit teachmehowtobake.com backslash mastermind.

that will also be listed down in the show notes. You can see what that investment is going to look like on a monthly basis, but please know that if you do the process that's in there, you will receive a return on investment. For those of you not quite ready to do that, please make sure you subscribe to the podcast, to the YouTube channel, or to the newsletter so that we can stay in touch. Until next time, friends, stay sweet.