E109:The Recipe for Visibility | Kitchen Table Dreams Podcast

Struggling to stay consistent online without burning out? In this powerful episode of Kitchen Table Dreams, Chef Kimberly Houston breaks down a sustainable, strategic approach to building visibility that doesn’t require being everywhere, all the time.

We’re not here for content chaos or perfection paralysis—we’re building with ease and intention.

In this episode, you'll learn:
 • Why being visible doesn’t mean being everywhere
 • The 3 core ingredients for aligned visibility
 • How to choose your signature platform (even if you hate social media)
 • Why batching and rhythm matter more than daily posts
 • A behind-the-scenes look at Kimberly’s real-life content schedule
 • How to stop chasing clients and start connecting with your community

Whether you're a content creator, creative entrepreneur, or culinary pro looking to simplify your marketing without sacrificing results, this episode is your permission slip to stop the madness and start showing up with strategy.

Ready to build a visibility system that works?
Download your FREE Beautiful Boundaries Journal:
https://kimberlyihouston.com/

Want to become a Six-Figure Creator? Join the Kitchen Table Dreams Mastermind:
https://teachmehowtobake.com/mastermind

Let’s connect:
Instagram: @kimberlyihouston
Newest Pinterest Page: @teachmehowtobake
Website: https://kimberlyihouston.com

Visit https://nutrimill.com/KTD for $20.00 off your next purchase of a Bosch mixer or Nutrigrain Flour Mill

Transcript

Kimberly Houston (00:00.802)
Hey friends, welcome back to the Kitchen Table Dreams podcast. I am your host, Chef Kimberly Houston. And today I want to talk to you about the recipe for visibility. Over the last three episodes, we have talked about the recipe for multiple things. We talked about the recipe for consistency. We have talked about recipe for boundaries.

And we've talked about a recipe for belief, believing in yourself. And today I want us to talk about the recipe for visibility. So this is a big one. This is one that many content creators find themselves struggling with the most. This is the one that likes to take the content creator out, right? The business owner out, because there are some people who are just business owners.

who know that they need to create content in order for that business to be successful, but that's not really your jam. They don't want to do it. Or these are people who want to be content creators as the business, they are the brand. And yet they can't seem to figure out how they can put this into a way that is in alignment with their lives, right? And so I want to tap into that for a little bit. This is something that I have had to think about, deal with, and kind of narrow down.

in a way that allows me to grow and in a way that allows it to be supportive of the lifestyle that I want to live. I have lived the life where at one point I was a machine creating content. There are over 500 recipes sitting inside of Dropbox because I was a content creation machine. Like daily, I had a schedule.

and I would do three to four recipes a day. I was doing this multiple days a week. It got to the point where that was absolutely not sustainable and I burned out. We will probably do an episode one burnout, what that looks like, what that feels like, how does it show up? Because a lot of times we think it's just like a major crash out for people in reality.

Kimberly Houston (02:19.936)
It kind of happened slowly. It wasn't just one day all of a sudden I no longer wanted to do the things. It was I slowly began to become disinterested in the things that brought me joy. And so that was the beginning of burnout. But today we're going to talk about visibility so that you don't reach the burnout phase. So the reason I want to talk to you about this is as I've been having conversations with clients over the last couple of weeks,

One of the things that has been happening is that people feel exhausted, right? So what I want to let you know at the top of this podcast and as we move forward, if you've been exhausting yourself trying to do it all online, today's recipe is your permission slip to stop the madness. Immediately stop the madness. So I want to set the intention for this podcast so that you and I are on one accord and so that we can have this contract that as you continue to listen,

you will open your heart, your mind, and your soul and your spirit to understand that there is a better way for you to be successful, for you to reach the levels of success that you want to have, and for you to have all of the things that you want in your life without working hard. I want us to go into this contracts. I want us to be in community with one another and fully understanding this. So as we set this intention, please understand.

that this is about visibility that feels aligned and not overwhelming. This is about visibility that feels strategic and not scattered. So I'm going to take it that as you continue to listen to this, you and I are in a contract and you understand that you will be open to hearing a different way to carry on. All right. So let's talk about why visibility feels so draining.

There are some common myths I want to go ahead and dispel for you. Number one, you have to daily on every platform. No, you do not. No, you don't. That is a lie. I don't know who made it up. But that's a lie, my friends. You do not need to be visible on every single platform every single day. You need to be consistent on whatever platforms you choose to show up on.

Kimberly Houston (04:39.15)
I'm let that sit in your spirit. You need to be consistent on whatever platforms you choose to show up on. And we'll go into that a little bit deeper. Myth number two, more content equals more clients. No, it doesn't. No, it doesn't. Creating content doesn't mean you're gonna get more clients. It means there might be more eyeballs on you. There might be more people who see your brand. There might be more people who scroll through.

and they see you on social media, but that does not equal clients. Those two things are not the same. I have clients who have hundreds of thousands of followers. One of them has over a million followers, but that does not equate to more money in their bank account. So please do not be fooled by people with very large audiences thinking that they are making a lot of money. That those two things don't always go together.

And then myth number three, perfection equals credibility. If you are a Virgo, baby, let me hold your hand because I'm a Virgo too. Creating content is not about perfectionism. It is not about that at all. And so we are going to walk through this together hand in hand. Invisibility isn't about shouting louder. It's about showing up where it matters most with intention.

One of the things that I learned throughout my time in the Hello7 Coach Certification Program was that you needed to pick a primary marketing channel. My primary marketing channel is my podcast. It is a place that I show up pretty consistently. Every Wednesday, you're getting a new podcast. I would love to bump that up to twice a week. I just haven't worked it into my life yet.

But I show up here every single week. Every week you get a commercial that tells you about whatever my current offer is. There is an email that goes along with this. And a lot of times there's a blog post that also corresponds. The podcast is my number one marketing channel. Secondly, Pinterest is...

Kimberly Houston (06:59.102)
My second. The reason that Pinterest is my second is because the way I look at my business is the podcast. While it establishes me as an authority figure, the podcast is more for those who are in business and want to grow their business. That's one leg of me as a brand owner, me as a business owner. Well, on the flip side, teach me how to bake.

is a company. It's not just a brand, it's a company. It has multiple ways that you can pay money. There's an online academy, there are in-person classes, there are books, there is curriculum. And we are working on many, many more things coming down a pipeline for Teach Me How to Bake as a company. And so Teach Me How to Bake's number one way of marketing is Pinterest.

The reason for that is I take beautiful photos of beautiful desserts. People on Pinterest are forever saving it. Pinterest has always been the place where I had the most interaction with my content when it comes to teach me how to bake. Then to pull the two together, YouTube would be my third way.

that I'm communicating with people. While I'm going to make YouTube more of a priority as we move throughout the summer, particularly as we come up on releasing volume two of the Teach Me How to Bake book, I need there to be more educational content on the Teach Me How to Bake YouTube channel. And so there will be more videos that are there, but those videos will be explaining what I'm doing, almost like...

a baking show is the goal for Teach Me How to Bake. We'll be using YouTube for that. Now let's talk about some secondary or other platforms that I'm not really active on, but I use them for different things. Number one, Facebook. Facebook I post there because most people who have met me at a conference have found me on Facebook. And so I have to remember that I still need to go make updates on the Facebook page.

Kimberly Houston (09:26.348)
because there are people in my Facebook audience who can use the products and services that I offer. But I'm going tell you right now, I do not like being on Facebook. I do not scroll Facebook. I do not sit on Facebook all day. I post and then I go on about my business. Instagram. My Instagram following is very similar to the Facebook following. Most of the people who are following me there found me at some sort of conference or they were a former

client, right? And so these are not necessarily people who are all the time going to purchase from me, but they, they get down with my content. TikTok, wildly different. So TikTok is about Kimberly, the person behind the brand. My TikTok page is diverse. It's really books and baking on my TikTok page. My TikTok page has a very large Fogel

Right? So much so to the point that my TikTok page was just monetized last week. And so now I have become a TikTok creator. I was invited into their creator program for TikTok. And on TikTok, this is where I'm able to talk about the things that are happening in business. I can show behind the scenes things. There is content that just does better on TikTok than it does on Instagram or on Facebook.

I was one of those people who was like shooting the video and then going to post it on all the different social media channels. And I realized that the audiences were different. And so why am I trying to serve different people the same thing when they want something different? And so knowing that my TikTok content is just me. It's like me living my life and just I post whatever.

And it either does well or it doesn't, but I don't really care, right? Facebook and Instagram feel a little bit more performative. If you have a following of people on Facebook or Instagram, and for a lot of us, right, Facebook is full of our family. It's full of people you went to school with. It's full of people you went to church with, people who know a completely different version of you than who you are.

Kimberly Houston (11:46.254)
The amount of information that is on my TikTok versus my Facebook page is like that for a reason because the people who follow me on Facebook see me in a very different light than people who follow me on TikTok. And so I keep those things in mind as I am working. But again, I told you those big three are at the bottom of the list for me, right? Facebook, Instagram, TikTok. Those are at the bottom of my list when it comes to the marketing channels. My podcast,

is number one. The podcast, email marketing, and the blog all kind of run together for me. But that's my number one way of marketing to people.

Pinterest is my number two and right now YouTube is my number three. Those things may adjust a little bit as we move forward and I get more comfortable with editing videos and doing more YouTube videos, but that is how I look at it. When I'm filming, I'm filming for YouTube first. Do I have more than one camera? Yes. One camera may film for YouTube and one camera may film for TikTok, Instagram, Reels, whatever.

But I'm not trying to do it all at one time. I know that the podcast come first, then Pinterest, then YouTube. That is how I set my priority. And so I would advise you, I would like to recommend that you pick one platform, pick your primary platform. That could even be email, right? Email marketing could be your primary platform.

if you are a person who does not enjoy showing up on social media. There's nothing wrong with it. There are companies that are thriving without social media. You just need to be consistent in whatever that one is. Let's get into the ingredients for visibility. We've been rocking with the chef theme here. We've been going with the recipes for the last three weeks. Week number four, we're going to continue. Let's talk about the ingredients for

Kimberly Houston (13:54.764)
your recipe for visibility. Number one, choosing that one signature platform. This is the place you're going to build authority. This is the place you're going to send people to. Yeah, they can go find you somewhere else, but like if they encounter you and you can only tell them, hey, go follow me on YouTube. Hey, go find me on TikTok. Hey, go find me on Instagram. Like what's that one place you're going to tell them as opposed to saying, yeah, I'm everywhere. I'm everywhere. I am everywhere. But there's one space that I actually create all of my content for, and I want you to go follow me there.

Okay, so number one is your signature platform. Number two, a lead magnet. What is a lead magnet which allows you to capture people's attention and turn it into connection? You want to know what mine is? The podcast, the content is free. The podcast, the content is free. On my blog, the content is free. Those are lead magnets. Podcast episodes.

are lead magnets. Why? Because if you actually go look down in the description of every last single one of these podcasts, there is a call to action for you to join my email list. It is there. It tells you at the end of every single episode to make sure you stay connected with me. You have call to actions within it so that lead magnet needs to send people to your email. Do you have one of those available? If you go to any of my websites, there's probably a

some sort of digital download that is also a lead magnet. I know if you go to kimberly at houston.com right now there is a beautiful boundaries diary. Like there's something you can download that helps you learn to set boundaries with people in your professional as well as your personal life. And so that is the lead magnet that's over there because

Nine out of 10 people that I have coached with over the last four years have had issues setting boundaries, even when they don't think so. They have issues with setting boundaries. And so the Beautiful Boundaries workbook is something that people can work through in order to discover when they're having difficulty setting boundaries and to be able to identify when they are doing that. Teach me how to bake, have some downloads for recipes.

Kimberly Houston (16:10.222)
I'm currently working on a lead magnet for Teach Me How to Bake that is for young people who want to have bake sales. I have a younger cousin who is 13 who's been doing bake sales for about a year, maybe two years. We just had a conversation this week and I was like, wow, this would be fantastic content to put on the blog. I know that there are other tweens and teens who want to have bake sales and there's some things you need to know about it. No, if you're in the state of Georgia, no, you're not.

going to have a bake sale with cream cheese frosting on those red velvet cupcakes. No, you're not. It's going to melt, number one. And number two, that's not so stable. So let's talk about other ways you can give people the same taste without making people sick. And so I was like, let me turn this into a new download. And so that will be coming. The bake sale basics, I believe is what it's called. Bake sale basics will be coming within next week or so.

It's just going to help young people understand here things you need to know just because you think you're making money, you might not be making money. Let's teach these kids some financial lessons ahead of time. It's going to be an incredible lead magnet for me and I already know this. That's one that I'm working on. You do not need a lead magnet, a different lead magnet on every single thing you do. I think that's crazy. I think you need maybe one to three very, very good lead magnets.

that will grow your email list. You don't need 15. There's no way for you to keep up with that and it makes you seem scattered. Right? And so another ingredient for this, so we've got our signature platform. We've got our lead magnet. And then the third thing, the third ingredient for this is a weekly rhythm.

Your consistent visibility cycle is going to be very important. This could be a weekly tip. It could be a recipe drop. It could be behind the scenes B-roll content. It could be a new podcast episode. It could be a new blog post. There needs to be some sort of consistent visibility for you with your business. You need to decide what that looks like. So to kind of give you

Kimberly Houston (18:27.596)
I guess a little peek behind the corner from me. On Mondays, focus on Mondays are days I typically do not have clients on Monday. And so Mondays, I spend that time starting my week slowly. I don't wake up with an alarm clock. If you've listened to the podcast, you know this about me. I don't wake up with an alarm clock, right? And so on Mondays, as I...

As I come out of my weekend and move into the week, I allow myself to move slowly on a Monday. I do not talk to clients. I do Pinterest work. I am looking at, I'll basically set my schedule on a Monday and I need to look at everything that needs to be done by Friday. So if that means we're releasing a new blog post on Teach Me How To Bake, I will be working on the visuals.

what needs to happen for this blog post. Are there things I can be adding to Pinterest and I can schedule those things out? Each piece of content that we create for the blog, I like to do eight to 10 Pinterest pins for them. And so this doesn't take a lot of time for me because I have beautiful photos and I don't need a whole lot of words on it, right? And so it maybe takes me an hour, maybe 90 minutes to do my Pinterest work.

So I'll do my Pinterest work. I will check the podcast. Mondays are my P-Day. So Pinterest, podcast. And then I also throw in the email marketing aspect here because I'm going to go ahead and schedule the emails that need to go out based upon the blog post that will be releasing for Teach Me How to Bake and based upon the blog post that will be releasing for the podcast. Right? So that's what I do on Mondays. On Tuesdays, I spend

half of the day working with clients where I'm doing coaching. I may be sending some follow-up emails from coaching clients. There may be some things that we need to wrap up. And then the other half of the day, I am working for the RBA. On Wednesdays, those are the days of my podcast release in the morning. But guess what? I already finished that on Monday, right? So the podcast is going to go out, it's scheduled. The email is going to go out.

Kimberly Houston (20:50.746)
scheduled. These are not things that I'm doing on Wednesday. And so on Wednesday, I can take the time to do a couple of things. I can be in my kitchen and that is a day that I'm shooting or it is a day that I am working on blog posts on my computer. One of those two things is happening on Thursdays. I am typically doing work for the RBA, Retail Baker Association of America, or I'm coaching. And then on Friday is kind of a wrap up.

I know that I need to show up consistently in a couple of places. The only way for me to be able to do that is to schedule it. I have attempted to do it live. I have attempted to record, edit, all those things within 24 hours and it just doesn't work for me. I like knowing that I have a couple of weeks. I have myself planned out for a couple of weeks. I enjoy that. On Saturdays and Sundays,

Sometimes I do nothing. Most times I am in my studio, I am recording content, I am editing content. The reason I do those on the weekend is because no one is bothering me. I don't have any emails to answer, I don't have any meetings to be on. It's just easier for me to get into baking on a weekend than it is for me to do it during the weekday.

One of the things about baking, and this was something I had to learn, is that we bake with love. You cannot be rushed when you are making sourdough bread that's going to take you nine hours. I typically save those sorts of things for the weekend when I'm very chill and I don't have anything going on. It allows me to show up fully in the way that I need to for the product that I am producing.

Get into your weekly rhythm. Do I have that written out on a wall so that everyone in my home can see what I'm doing on each day? Yes, I do. Yes, I do. When I ran my bakery, it was the same way. There was a calendar in the kitchen and it told you what I was doing on what days. It told you the times I was available and unavailable and that has not changed.

Kimberly Houston (23:12.174)
And so I would recommend that you create your weekly rhythm, create your weekly calendar. This will help you show up more consistently instead of just going, oh, I'll get to it when I can. We follow the plan and not our feelings. All right. So as you were thinking about this, I want you to let go of the idea of perfection. Creating content is not about making it perfect. This is building reps in the gym. right. So was it two years last year, 2024, January, when I knew

that I was going to be the keynote speaker at CookieCon. I had nine months to prepare for that keynote.

And one of the things that I decided to do was to habit stack it with going to the gym. And so my gym day started in January of 2024. And I used to like take a picture and check in and all those things every single day. I don't do that anymore. Do I still go to the gym? Yes. Yes, I do. And so the habit stacking of understanding that there's no way for me to get stronger without reps, right? You are going to post content and this is going to bomb.

You are going to post content and it's going to soar. You cannot control the outcome. You can only control your output. You cannot control the outcome of what happens. You can only control the output of your creativity. So the only way you're going to get better at writing blog posts is to write blog posts. The only way you're going to get better at taking photos is to take photos.

The only way you're going to be a better business owner is to do business. You have to show up consistently even when you don't feel like it. You've got to get those reps in. Now, does that mean you push through the pain at all times? Absolutely not. It does not mean that at all. I do not believe that work has to be hard nor do I believe you should push yourself to the brink. I do believe though that you should stretch yourself.

Kimberly Houston (25:16.014)
I don't think you should break yourself, but I do believe that there are going to be some seasons in your life that require more of you than not. I have entered a season of my life that requires me to work more than I have honestly since 2020. Not going to lie. I am working more now than I have since 2020. I still sleep eight

to nine hours a night, I still eat very well balanced meals, I still go to the gym almost every day. But I am definitely working more than I have since 2020. And that's okay, that's just the season that we're in. And because I know that the seasons are going to change, we'll reenter a season where it will be one of complete ease and I don't have to show up as much as I do. But right now,

I have to show up more because the levels that I am going to require me to show up a little bit more. And while I can't speak about that just yet on the podcast, just know that by my birthday in September, so many things will have happened this summer that you'll understand why I was working more. It's just necessary in this, right? And also I'm in a very visible time of my life. I have not been this visible as a chef.

since pre-pandemic. Before the pandemic, Chef Kimihoo was a thing. I was always on camera, on set, teaching classes, going somewhere. Very rarely was I home. Chef Kimihoo was always gone. This is the first season since the pandemic happened, literally, since March 13th of 2020. This is the first season that I have been this visible and I will be very visible.

all summer, which has required me to do some work to be prepared for the amount of visibility that I'll have. Understanding your visibility anchors are what's going to be important. Let's talk about your visibility anchor. This is your home base. This is going to be the platform you commit to showing up on weekly no matter what. That could be YouTube. If you love doing video show up on YouTube every week. It don't matter if the video is great or not. It doesn't matter. Give you reps and post the video.

Kimberly Houston (27:40.472)
Pinterest for visual people, that's me. I love taking a cute photo. I love making a cute Pinterest picture. And the fact that I can schedule it out and it's going to go out, there's no algorithm counting against me. Pinterest loves the fact that I've scheduled it and it's going to move it out for me. Absolutely. Yeah, yeah, yeah. I can get behind that. Right? So Pinterest, my baby, I'm be there. Podcast for talkers. I love to run my mouth. I absolutely love to run my mouth if you can't tell, but listen, throughout the next couple of months,

These podcast episodes are having to be recorded really ahead of time because I will be on the road so much and I want to make sure that I still show up consistently here, which means there must be systems in place in my business that will allow it to keep running even when I am not available to be there. So as you're thinking about, okay, Chef Kim, what do I do? How do I let go of the content perfection?

How do I show up in the way that I need to show up? How do I know what platform to pick? I'm going to answer those questions for you. Number one, I want you to reframe showing up. Reframe your visibility as connection and not performance. Perfection and performance go hand in hand. If it needs to be perfect, you're performing.

When you are connecting with people, they want to see who you are authentically. People want that. If you guys did not know, I do not edit my podcast episodes. I literally record them in one take and I post it. I've always been that way. I never edit my podcast episodes unless something really crazy happens. And the reason for that is authenticity has worked for me for the last three years. There's no reason for me to start doing something different. Authenticity works. And so that's what I do.

That's one. Two, what platform allows you to shine without draining you? Pinterest is a low lift for me. Pinterest is a low lift for me. No one has to see me. I can do it in my pajamas. I use the same templates over and over again, and I can do it within an hour a week. Pinterest allows me to show up, and it allows me to show up consistently.

Kimberly Houston (29:56.91)
and it allows me to show up with fresh ideas and fresh content because I'm only doing it on Mondays. And so week to week to week, I come up with different things to post. And so it allows me to do this. It's a great platform for me that I don't feel drained. YouTube. YouTube is a little more difficult for me. I'm not going to lie. The reason is, is I don't feel proficient in editing videos. However, I know how to. I know how to do it. And that's another rep thing, right? The more you do it, the better you are.

And so showing up on YouTube is going to be a thing for me. I have so much content recorded. The problem is, is that it never gets edited and posted. And so that is what I am working on in this season is editing and actually posting. But my phone is full of content that has been recorded. So where can you show up? That's a low lift for you. Right? Don't go after the thing that you think is going to make you money, but it's going to be a whole lot of work.

go after the thing that's going to be easy for you in the beginning and then you can add on to that. You can also repurpose your anchor, your visibility anchor into three other touch points. For example, one YouTube video can be a Pinterest pin, an email, and an Instagram reel. Easy. Easy. One podcast episode can be multiple Pinterest pins. It is an email and it can also be a reel.

Just think about how can you take your content and repurpose it in a way that makes sense so you show up on those platforms of choice. Now, I talked about this earlier and I said we were going to talk about burnout. Let's get into this. Here's how to stay consistent without burning out. Number one, batch content around your anchor platform. Whatever that number one platform is going to be for you, batch your content.

So you guys know for me, it is the podcast. I record at least two to three podcasts when I sit down to record one. I'm never just recording one. I record two or three. That way I know I've got a little bit of time before I need to do the next one. Create things for your moms. So when I had the bakery, I definitely had like summer treats or prepping for holidays. As a coach, I look at things quarterly.

Kimberly Houston (32:23.342)
There's a Q1, Q2, Q3, Q4. That's kind how I do my coaching things. It's like, okay, what are you focused on in Q1? People are starting over there making their goals. That is what my content surface is around. In Q2, you kind of like filling it out. Did you get your goals in Q1? If not, let's talk about it so we can course correct. Q3, okay, baby, we're gearing up for Q4 now. We can't worry about those first six months of the year.

it's time for us to focus on them last 90 days of the year. And that's what we do in Q3. And then Q4 is all about making sure the systems we put in place in Q3 are actually working, that you are giving yourself time to rest, that you have created various lead magnets, that your rhythm is in place, that your systems are in place, that you are running like a weld or a machine in Q4. That's what my coaching looks like. So break things up into themes.

seasons, what have you that make it easy for you to be able to move forward.

Repeat your message. When I first started podcasting, I was wasting so much time trying to come up with new things for people to remember. And then someone said, you need to keep saying that over and over again. And I was like, what? So there are a couple of things that I am very well known for saying, right? One of them being, if it's not a hell yes, it's a what? It's a no, right? If it's not a hell yes, it's a no.

That is something I repeat all the time. I also repeat that you can build with ease. You do not have to work hard. You can build with ease. I repeat that all of the time. I talk about having one offer that you're talking about for 90 days. I talk about that a lot. There are things that I repeat because people need to hear it. The more I repeat it, the more you're going to hear it.

Kimberly Houston (34:18.946)
Those are things from my coaching days. I can remember back when I was actively teaching kids all the time or even adults when I was teaching cake decorating, when people were learning how to pipe on a cupcake. Everyone wants to know how to pipe a rose on a cupcake. When we're doing it, I would tell them to squeeze, pause, pull off.

My students have told me a decade later, they still hear me in their head saying, squeeze, stop, pull off. Squeeze, stop, pull off. The reason that I did that was students always wanted to, they're like squeezing as they go in a circle with their frosting. But if you don't stop squeezing, you're going to have a tail when you pull off. So I would say squeeze, stop.

It's three step process for you decorating a cupcake. And people, it is 10 years later y'all. And those little kids who are now in college tell me all the time, Chef Kim, I still hear you in my head saying this. Repetition builds recognition. Repetition builds recognition. Yes, you feel like you sound like a broken record, but guess what? Those are the things we need to hear. When you think about Emeril Lagasse, what do you think? Bam.

He says, bam, all the time. What are those catchphrases? What are people repeating all the time? You should have that. So just remember, repetition builds recognition. Visibility is about frequency, not flash. So just to wrap this up and give you a quick little reminder, you want one platform? Pick your primary platform for your visibility.

Have one lead magnet. Don't send people to 13 different offers. Send them to one place that's going to capture their information in the way that it can be best used. And then create your weekly rhythm. You are not invisible. You are just unfocused. And that's OK. We're going to fix it. Once you choose your anchor, once you choose that visibility anchor, everything else is going to get easier. If you need help building your visibility system,

Kimberly Houston (36:34.376)
I would love to invite you to join me in the kitchen table dreams. Not only our newsletter, definitely look down in the show notes for our newsletter, but also in the kitchen table dreams mastermind, which I have now dubbed the six figure creator. Let me tell you why I changed the name. One of the things that I realized, I didn't really change the name, I just extended it. The six figure creator mastermind.

is 16 weeks focused very, very specifically. We're broken up in four parts and we are going to give you the blueprint on how to become a six-figure creator. How do I know it's gonna work? Very easily. I have mirrored this off of the Hello7 growth scale. So for those of you who are unfamiliar, Rachel Rogers wrote a book called We Should All Be Millionaires and I am currently at the end of her coach certification program.

In this coaching certification program, I have learned how to coach people from zero dollars all the way up to a million dollars. And I've decided that because of my audience, I want to focus on getting people to a consistent six figure income, whether that is your main job or it's your side hustle. Either way, we can still do it with strategy. We can still do it with ease.

and we can do it with the Hello7 Grow skill. And so the six-figure creator is going to be this process that gives you the systems that you need to have in place in your business. It gives you very, very tangible things. Nothing is floating up in the air like here's the work. Go do this and you will see the result. We're going to do this for 16 weeks.

We will get started on June 30th, 2025. The doors are now open. It is $150 for four payments, or you can pay in full for $5.55. You can go to kimberlyihouston.com and grab information. You can also go to teachmehowtobake.com backslash mastermind in order to see this information. It is open to culinary professionals.

Kimberly Houston (38:51.882)
as well as creatives because those two things go together. This is for the makers and the bakers. So if you are someone who could use an extra six figures, whether that's in your full-time job or it's in your part-time job or it's in your side hustle and based on the way this administration is going and things will continue to increase, everybody needs this information on how to gain this six figures.

I want to invite you to check that out. Make sure you look down in the show notes. There will be information there for you. Just know and understand you don't have to do this alone. You can be visible even if you don't want to show up on platforms every single day all of the time. We have a proven system that will help you monetize your platforms if you so choose. The name of the game is not creating, creating, creating. The name of this game

consistency. Until next time friends please stay sweet if you need to catch up with me make sure you are following me at Kimberly I Houston whether that is on my website or it is on Instagram on Pinterest I am at Teach Me How To Bake. I would love to see you there stay sweet friends